If you looked up “LeBron James Unfollows Cavaliers Twitter” on Google yesterday, it delivered 47,100 results. Today? 152,000. (Although that was this morning--maybe it’s even more now.) Stories, even non-stories, don’t go away anymore. They just get bigger. This even with a LeBron non-denial denial. LeBron, of course, knows this.
James has been in the spotlight since roughly the first time he stepped on a basketball court, and has seen non-story stories about him blow up since he was in high school. There was the tricked-out Hummer H2 his mom bought him for his 18th birthday and—right after he was cleared for that--the throwback jerseys he allegedly received for free. No wonder he didn’t want to go to college. No one could stop him on the court, so it seemed like the solution was to get him off of it. That, of course, didn’t work either. He wound up missing two games, then scored 52 points in his first game back. Basically distractions have been part of LeBron’s basketball career as long as he’s had one. So every year around playoff time—at least since 2011, his first playoffs on social media—he turns things down the best he can. He still does the regular interview sessions with the regular media, but cuts out the social stuff. Last season he went Twitter-dark on April 18th —”Zero dark thirty-23 activated”—and didn’t reappear until July 13th. This with no Unfollowgate. READ FULL STORY (via COMPLEX)
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