Kanye West made history today when his album The Life of Pablo became the first release to debut on top the Billboard 200 based primarily on streaming plays alone. According to the publication, West sold an equivalent of number of 94,000 albums in the week ending on April 7th, which was the first week that it was eligible to be counted after spending almost a month as a Tidal-only exclusive. Of that larger figure, just 28,000 were pure album sales meaning that somewhere around 70% of the units moved came purely as a result of streaming.
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Way more than half of The Life of Pablo's success on the charts came purely from streaming revenue. In Billboard's mathmatic formula, The Life of Pablo's 66,000 SEA units equates to just over 99 million U.S. streams for the album’s tracks. Even before the numbers became official, Kanye took a moment to celebrate his own success on Twitter.
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